'Blackpool Self Catering Apartments Interview'

Name of your website?

Blackpool Self Catering Apartments

Your name?

Peter

Your Location (city, etc)

Blackpool

Please give us a short summary of your website?

Cleveland Court aims to provide good quality self catering apartments to families visiting Blackpool on holiday or short breaks.

What inspired you to launch your own website?

I saw it as a good promotional tool for my business.

When did you launch your first website, and what was it?

2005 shortly after I bought the business. It is www.clevelandcourt.co.uk

How did you decide on a name for your website?

It is the business name.

What makes it different from other, similar offerings?

We are committed to cleanliness.

What is your eventual goal? (To sell it, keep it for income, secure a book or other mainstream media deal?)

To have the apartments full with nice people during the season.

How does your investment of time and money balance against your success?

Reasonable learning all the time.

If you had an unlimited development budget for development, how would you change your site?

Better graphic design.

If your site got really big, really quickly, would you be able to keep up with the demand?

Yes, I could put more time in.

What unexpected costs and headaches have you had to deal with?

Just running costs of Victorian building.

What has been your biggest challenge?

Flexibility of my time.

What method has been most successful for promoting your website?

Search engine optimisation.

How has running your website differed from your expectations?

Much more work, 1% creating site 200% search engine optimisation.

How long have you run the site already, and how long will you continue to keep it up if you don't enjoy big gains in traffic, income or popularity?

2 years will keep running indefinately.

What is your website address?

Blackpool Self Catering Apartments

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