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SWISS BASE Interview

By Interviewer at 05/30/08 15:15

Switzerland tourism SWISS BASE Interview
Name of your website?

SWISS BASE

Your name?

Philippe Blättler

Your Location (city, etc)

8962 Bergdietikon

Please give us a short summary of your website?

SWISS BASE is a directory, listing tourism businesses in Switzerland

What inspired you to launch your own website?

Most of the tourism directory are not easy to be used, it is sometimes hard to find the information your are looking fore.

When did you launch your first website, and what was it?

4 years ago, a site listing tourism businesses managed by Swiss abroad. http://www.swiss-base.com

How did you decide on a name for your website?

short and easy to keep in mind

What makes your website different from other, similar offerings?

easy to use, fast results.

What is your eventual goal? (To sell it, keep it for income, secure a book or other mainstream media deal?)

Keep it for income.

How does your investment of time and money balance against your success?

I'm still on the very beginning. Hope that the income situation will improve the next 2-3 years.

If you had an unlimited development budget for development, how would you change your site?

well, would work on the layout

If your site got really big, really quickly, would you be able to keep up with the demand?

no, would need to hire somebody.

What unexpected costs and headaches have you had to deal with?

Non, planned in detail.

What has been your biggest challenge?

to be indexed by google and others

What method has been most successful for promoting your website?

hard to say, don't know

How has running your website differed from your expectations?

Needed definitely more time as planned

How long have you run the site already, and how long will you continue to keep it up if you don't enjoy big gains in traffic, income or popularity?

1 year, not sure, will decide that in 2 years.

What is your website address?

SWISS BASE

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