Name of your website?Feejee Experience
Your name?
Tara Baskerville
Your Location (city, etc)
Nadi
Please give us a short summary of your website?
Provides hop-on, hop-off bus passes of Fiji for a fixed price for independent travellers and backpackers, and includes tours and activities.
What inspired you to launch your own website?
Making Fiji, which is usually associated with luxury holidays, accessible to young travellers and showing them beautiful places which are off the beaten track.
When did you launch your first website, and what was it?
Feejee Experience is linked to Kiwi Experience in New Zealand started before Feejee. I can remember when Kiwi went live but it was around 1990.
How did you decide on a name for your website?
When Captain Cook first arrived in Fiji he wrote down Feejee. This later got regularised as Fiji by English and American writers.
What makes it different from other, similar offerings?
It finds the right balance between independent travel and tours for young travellers and backpackers.
What is your eventual goal? (To sell it, keep it for income, secure a book or other mainstream media deal?)
Feejee will keep going.
How does your investment of time and money balance against your success?
I am but a clog in the wheel but the company does well.
If you had an unlimited development budget for development, how would you change your site?
I'd like to introduce a meeting place for people that have been or are going to Fiji so that they can share tips and experiences and get in touch with people they met along the way.
If your site got really big, really quickly, would you be able to keep up with the demand?
Unfortunately, the number of people going to Fiji is limited so that will not happen.
What unexpected costs and headaches have you had to deal with?
The current headache is updating the site and moving to MOSS.
What has been your biggest challenge?
Rising prices in Fiji.
What method has been most successful for promoting your website?
Word-of-mouth. We also engage in PPC and SEO but most our visits come from brand searches.
How has running your website differed from your expectations?
The internet is developing all the time and as this happens people expect your website to keep up with current trends. It's always a work in progress.
How long will you continue to keep it up if you don't enjoy big gains in traffic, income or popularity?
The website is part of a business, so although there is an investment of love, ultimately it will continue to run for as long as it is commercially viable.
What is your website address?
Feejee Experience
